When your small business decides to take on social media online, setting up a presence on Facebook should be one of your first priorities. If you are new to Facebook, or social media in general, the task of polishing, presenting, and using your Facebook business page may seem daunting. That is why I have compiled a list of eight steps that will get your business page ready to interface with potential customers on Facebook.
Note: This entry is intended for individuals who already have a Facebook account and Facebook business page. You can set up a Facebook account here. You need a Facebook account to create a Facebook business page. Once you have a Facebook account, you can set up a Facebook business page here.
Eight Steps to A Great Business Page:
1. Upload a Cover Photo – Your Facebook cover photo should be representative of your business and 851 x 315 pixels. Remember, if your image is not the correct size, Facebook will resize and let you choose the visible portion after uploading. Remember that you’ll get better resolution from cropping/resizing an image casinos in Idaho that is too large than enlarging an image that is too small. According to Facebook policy, this photo cannot include price/purchase information, references to Facebook features/actions (such as the “like” button), contact information, or any calls-to-action.
2. Upload a Profile Picture – Your profile picture should be 180 x 180 pixels and should look good when scaled down to 32 x 32 pixels. Your profile picture appears next to each of your updates (in 32 x 32 pixel form) on your wall and in users’ news feeds. A business logo or your smiling face are great choices for the profile picture.
3. Organize your top panel – Below your cover photo at the top of your page, Facebook features your photos, likes, and apps. As a page administrator, you can rearrange these items so that the 12 most important items appear in the order you choose.
4. Star, Hide, and Pin your updates – As page administrator, you can edit your Facebook updates: You can make updates appear wider by hovering over them, hide them with the pencil icons, highlight them as important with the star icon, pin/anchor them to the top of your Timeline (so they won’t get buried by more recent updates), or delete them entirely.
5. Enable Personal Messages – Your Facebook business page is connected to your personal Facebook page and by enabling users to send personal messages, your business page customers (“fans”) can have private conversations with you. This feature is useful when you need to discuss customer service issues that need not be made public.
6. Highlight your Business’ Achievements – As Facebook page administrator, you can feature “Milestones” on your page – highlighting fan growth, awards, new product releases, or other business accomplishments. You can create milestones via the status update box. If you wish to include an image, milestone images are set at 843 x 403 pixels.
7. Request page “likes” – If existing customers, friends, and family aren’t interacting with your page, you are not taking advantage of the power of social networking. The more people you get to “like” your page, the more visible you are to potential customers. To get started, simply ask friends, family, and customers who appreciate your products/services to “like” your page.
8. Post page updates – A page update need not be breaking news – sharing a helpful or funny article, posting about product updates or specials, adding new photos, or posting a link to your latest blog entry are all ways of generating content that will get sent to all of your fans.
Remember, you don’t have to do everything at once – simply setting up a Facebook business page and exploring the administrator interface is enough to start. Then, when you feel comfortable or have the time, begin following some of the suggestions in this post.